
Brand withdrawal, commonly referred to as “rebranding,” is the process through which a company changes its visual or strategic identity elements, such as its name, logo, colors, slogan, and other associated materials, to alter public perception or reflect a shift in the company’s direction. This process can be initiated for several reasons:
- Market relevance: A brand may become outdated and no longer resonate with modern consumers or current trends. Rebranding can help update the brand image to remain competitive.
- Business strategy shift: If a company changes its strategic focus or introduces new products or services, rebranding may be necessary to reflect these changes.
- Mergers and acquisitions: Following a merger or acquisition, rebranding may be required to unify brands under a single identity.
- Recovery from a reputation crisis: If a brand has been affected by a public relations crisis or scandal, rebranding can help distance the company from negative associations.
Expansion into new markets: Entering new geographical or demographic markets may require adjustments to the brand to ensure cultural relevance and appeal.
Removal of non-salable inventory from accounting records
Expenses incurred for removing degraded goods from accounting records are tax-deductible when calculating corporate income tax.
VAT adjustment for non-salable inventory
According to current legislation, services paid to a recycling company for the destruction of goods are fiscally deductible.
Integrated waste management
We offer comprehensive and specialized solutions for the collection, disposal, and destruction of expired, damaged, counterfeit, confiscated, non-compliant, or specially regulated products.
Collection of electrical and electronic equipment
We provide integrated solutions for the efficient management of household and electronic waste, ensuring specific treatment for each category.